![]() There is, for instance, no ad featuring a beefy dude in a toga. On the surface, Evony is a pretty standard online strategy game a simulation in which players take the role of a medieval noble who must build up an empire. Evony is an online strategy game that takes place in a persistent game world with a Medieval level of technology. Of course, you could still call it sexist. Interpreting that, it sounds like Evony is toning it down. “We developed the new campaign after closely studying the effectiveness of our past efforts, while also listening to our players and critics.” “Of course, many people are aware of our old, discontinued series and to a lesser extent our current series of ads which focus solely on game play,” Cerrato said. Eva’s images are likely to look more like the above images than the crass ad from the old campaign to the right. Tony Cerrato, marketing officer at Evony, positioned the new campaign as a way to clean up its act. The sexy ads may have been effective early on, but now they seem to have put the company in the position of limiting its future growth. At one point, the Civilization-like game had 27 million registered users. Evony’s two titles, Evony Age I and Evony Age 2, are played in over 167 countries. Evony is prepping a bunch of ads for the Thanksgiving time frame. She will appear on in both real and cartoon ads, and will be featured in the title’s in-game tutorials. The company said that the real Eva was chosen by game players as they voted for the right look for the person to represent the game. But they had very little to do with the actual game play, which is a free-to-play empire-building game. Microsoft’s ads and its E3 events now reflect that diversity.Įvony’s original ads from 2009 were attention-grabbers, with the headline, “Come play, my Lord,” accompanied by renderings, animations or photos of chesty women with minimal clothing. If you consider the evolution of Microsoft’s game business, you’ll see that it moved from a male-focused hardcore business to a broad entertainment business that appeals to everyone. While enclaves of male gaming still exist, game companies that follow Evony’s path may find themselves cutting off their future growth potential. Mobile games are also finding large female audiences on both smartphones and tablets. Many of the new online games, particularly social games on Facebook, appeal to older women. Tribal Wars 2 (or TW2) is a browser based MMO real time strategy game like Evony. Flurry found in a recent study of mobile games that 53 percent of mobile gamers were women.
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